A Kenyan man is minting money in the UK by brewing and selling the locally produced alcoholic drink, Muratina.
The brew is largely illegal in Kenya, however, for King’ori Wambaki, the Kikuyu traditional drink has made him a household name in Cheshunt, UK. Wambaki has spent over 27 years in England, shifting from studies, working for foreigners and unveiling his own business.
He packages the drink, which is branded Muratelia, as wine spiced with honey. It contains 12 percent alcohol and is sold to customers under the age of 35.
Muratelia is sold at between £10 (Ksh 1,491) and £25 (Ksh 3,727) depending on whether it’s sold on counters, retail shops, or restaurants.
He disclosed that he made in-depth research and business plans on how to market his product. It has also been incorporated in the modeling and fashion industry through branded bags and clothes.
What worked for him was that he had no competition as the drink was a new entity in the UK market.
Wambaki is keen on expanding his business and the entrepreneur targets the local Kenyan market. He said that he had applied for a business permit and license in Kenya, seeking to introduce his upgraded brand.
According to his LinkedIn page, the economist holds a Master of Science in Finance and Management and a Bachelor of Science in Economics.